Primrose Hill: Village vibe with celebrity connections

We continue our series of guides to NW London by turning the spotlight on Primrose Hill. Many people start with a property to rent in Primrose Hill before falling in love with the area and deciding to make it their permanent home.


Kentish Town

Some of the most stunning houses we come across are properties for sale in Primrose Hill. We’ve made ourselves local experts and we’d love to share our knowledge with you.

To get the inside line, we’ve spoken to James Baines, Primrose Hill resident and London Residential’s Business Development Consultant.

Hello James: Where do you live in Primrose Hill?
James: I’m lucky enough to live in Ainger Road - a street lined with pretty period townhouses and Primrose Hill’s stunning vantage point at the top of road.

If you had to recommend three restaurants in Primrose Hill, what would they be?
James: If it’s a trip out for something sweet, the ONLY option is the famous Primrose Bakery - spiritual home of the cupcake. I actually helped the owner with her property search in the area after the outlet became such a success. If you need a good pub lunch, The Princess of Wales is a definite safe bet. However, if there's a group of you, the Greek Lemonia has a great à la carte menu.

And your top three places to have a drink in NW1?
James: The Queens on the corner of Primrose Hill is perfect, though it can get busy with the 'just out of work crowd' so, I sometimes walk down to The Princess of Wales as it’s a bit quieter. I have to mention the York & Albany too, which is the standard pit stop before heading into town.

Has Primrose Hill got any ‘hidden gems’ that not many people know about?
James: Regent’s Canal for wonderful walks and cycling - there’s a great deal of the tow path that’s underutilized and quiet but still very pretty.

If you were a Primrose Hill tour guide, where would you take people for interesting architecture, shops and properties?
James: Chalcot Crescent, without hesitation. There is a reason that Paddington was filmed here (at number 30 to be precise). It has a wonderfully nostalgic feel whilst maintaining some of the most gorgeous stuccoed Victorian villas and pastel coloured facades, which are so quintessentially British. I just love it! Also boasting outstanding architecture are St George’s Terrace and Albert Terrace - Primrose Hill living at its best. For shops, head to Regent's Park Road. You’ll find Primrose Hill Books, Graham & Green and Gallery 196, along with high-end fashion boutiques, wine merchants, delicatessens, salons and maybe even a celebrity or two.

What Primrose Hill events should people attend if they’re new to the area?
James: Primrose Hill Market, The Spread, is a weekly fine food market at the bottom of Primrose Hill (St Paul's School, Primrose Hill Road). It opens from 10am - 3pm every Saturday, showcasing some of London's best produce - it’s a great place to mingle and meet friends.

For more Primrose Hill favourites from actual residents and local workers - and for property for sale in NW1 - contact the London Residential team. We’re happy to help.